Wednesday
Sep082010
The Web is Dead - No Its Not - Is Too!
Wednesday, September 8, 2010 at 06:15AM
I know the media needs to compete for your attention and give you something to talk about. Wired produced a headline that got my attention. The article last week declared “The Web is Dead.” It seems counterintuitive – which is why it is a great headline.. Well the article makes a distinction between the WWW and the Internet.
The Internet is the information super highway. It is the backbone and infrastructure that connects the world. The WWW is the lens that we view the internet through on our browsers. So just to clarify, what Wired is declaring is that the browser is dead, and the way we will access the internet will be through apps. With iPhone, iPad, Android, AppleTV, Samsung internet connected TV’s, IP TV from Fios and Uverse – there is no doubt that the app market is ramping way up when compared to the web.
I have included a link here to a blog post about this by Tom Hespos on iMedia. It covers the “Really? Dead again part” well. But beyond the sound bite, what does it mean for marketers? I think the app discussions is really about the larger trend that technology changes are accelerating more rapidly than most people realize. Apps will become another digital channel like banner advertising, seo, paid search, email, and social media. Apps are used differently than web sites by consumers – marketing through them will be different too. It will not be just an extension of paid search or banner advertising. It will be a unique channel that requires banner applications to develop and deliver creative and engaging messages.
Like with anything else, the more research and preparation you put in upfront about Apps the marketing potential – the better prepared you will be just in case the web actually dies. If the WWW does theoretically die – it will happen faster than you think.
The Internet is the information super highway. It is the backbone and infrastructure that connects the world. The WWW is the lens that we view the internet through on our browsers. So just to clarify, what Wired is declaring is that the browser is dead, and the way we will access the internet will be through apps. With iPhone, iPad, Android, AppleTV, Samsung internet connected TV’s, IP TV from Fios and Uverse – there is no doubt that the app market is ramping way up when compared to the web.
I have included a link here to a blog post about this by Tom Hespos on iMedia. It covers the “Really? Dead again part” well. But beyond the sound bite, what does it mean for marketers? I think the app discussions is really about the larger trend that technology changes are accelerating more rapidly than most people realize. Apps will become another digital channel like banner advertising, seo, paid search, email, and social media. Apps are used differently than web sites by consumers – marketing through them will be different too. It will not be just an extension of paid search or banner advertising. It will be a unique channel that requires banner applications to develop and deliver creative and engaging messages.
Like with anything else, the more research and preparation you put in upfront about Apps the marketing potential – the better prepared you will be just in case the web actually dies. If the WWW does theoretically die – it will happen faster than you think.
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