eMarketer: Banner Advertising Spend Increases Keep Increasing

Happy Memorial Day to all! I hope everybody in the states is enjoying a picnic and thinking about our family and friends serving in uniform while we usher in the summer months.

Speaking of sunny weather, I couldn't resist sharing a bit of good news from from the online display advertising industry - eMarketer's new forecasts call for an even greater bump in online ad spending than previously predicted for 2010 and beyond.

According to eMarketer researchers the online advertising spend is now expected to reach $25.1 billion in 2010, that is an increase over previous predictions which had the ad spend coming in at just under $23 billion. The outlook is even better looking ahead to 2014.

The report expects the online ad spend to reach $27 billion in 2011, $30.5 billion in 2012 and $33.2 billion in 2013. By 2014 the online ad spend is expected to reach just over $36 billion.

Search and banner advertising are expected to lead the way. The report finds that search marketing will lead the way with a nearly 16% increase year over year. Banners, meanwhile, are expected to increase by about 8%.

An 8% pop in the online display advertising market means a whole lot more creative, a whole lot more optimization and a whole lot more media buying. Agencies, marketers, publishers and every player in the wide-open space between the advertiser and the click are going to get busier than ever, right along with all the new entrants that come with that growth.

Friends don't let friends do these different workflows without the best tool for the job: AdBean!  It's the sure way to get all the benefit out of online display ads.