Video: How To Use Color In Banner Design

Building ads using AdBean's AdStudio is a snap - but all the power and choice our tool and platform puts at your fingertips means it is critical that you learn what all your choices mean so as to make the most effective display advertising.  In this short clip from eHow, the rules of color theory are given a once-over in advertising terms - ideal viewing for the marketer new to display ad design.  Check out our post on how to apply color theory by making it part of your creative model.