BIA/Kelsey: Geotargeted Display Advertising To Rise To $1.9B in 2013

[/caption].9 billion in 2012" src="http://www.marketingcharts.com/wp/wp-content/uploads/2009/12/bia-kelsey-geotargeted-display-ad-market-forecast-2008-2013.jpg" alt="Image from Marketingcharts.com" width="410" height="267" /> Image from Marketingcharts.com

Display continues to keep up with search in the online ad world.  The two products have different purposes, yet both of them continue to grow phenomenally.  What's more, features of search continue to figure more in display's value proposition.  One example of this is geotargeting.  In a recent study by BIA/Kelsey, the forecast for the geotargeted display advertising market is expected to grow to $1.9 billion by 2013.

That means that ad networks are on the hot seat to ensure localization placement offerings.  It also means that in that rush to localize, advertisers and agencies are going to more than ever before need the right display ad and campaign management software platform to handle the workflow required. It's what you'll need to take advantage of the localization boom.

(And the product marketing boom.  And the retargeting boom.  And the brand awareness boom.)