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Wednesday
Dec232009

Ad Age Slideshow: The Top End Of Online Ad Rates

DateWednesday, December 23, 2009 at 06:37AM
onlineadratesWhat are the top ad rates in all of online marketing?  Ad Age ran a great slideshow demonstrating what they found as the top rates charged in the online display industry.  It's an exciting look at a market that rejects notions of falling CPM even as it contrasts street prices of beachfront online space with agency insider evaluations that are a little more realistic.  $800K for AOL's front page? Not quite, but close.  $364+ CPM for energy.nationaljournal.com?  That's what it works out to.  Essential viewing for followers of online marketing.
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