Introducing The (Almost) $100 Click

Photo Credit: yomanimus



The PPC marketplace passed a milestone worth reporting, (even from the display side): a hundred bucks a click.

According to AdGooroo’s Search Engine Advertising Update: Q309, “mesothelioma” sold for $99.44 on Google and $60.68 on Yahoo for the number one ranking.  The number one word on MSN was of a different persuasion altogether: “auto insurance comparison” for $55.20 per click.

First of all, if you’re like me you didn’t know what mesothelioma was.  The –oma reminded me of melanoma so I knew it was probably bad, but meso- just brought to mind the Mesozoic period and dinosaurs, and I was willing to bet it didn’t mean dinosaur attack.  It is, in fact, a deadly lung cancer caused largely by asbestos exposure.  Law firms have been bidding on the term because of the increased number of law suits surrounding the issue.

As interesting as that is, $99.44 per click?  Is it worth it, even for law firms?

Prices being what the market will bear, and legal work being as lucrative as it can be, the answer is apparently yes.  As the online advertising space continues to mature, look for a continued upward trend in price across the entire space.  Getting campaigns in display (for example) underway sooner rather than later will reap dividends down the road.

Comments

[Andrew Bonar]

I have to admit I am stunned! I went to check it out and probably generated $500 revenue for Google in the process.