A/B Testing Works, But Can You Easily Employ It In Your Banner Campaigns?

A/B testing is such a common practice for optimizing advertising because it works.  It's the shortest path to zeroing in on what variation of an interactive banner gets the greatest conversion rate. A recent Econsultancy study showed that for companies not happy with conversion rates, over 90% felt A/B testing was a valuable means to improve conversions. At the same time, while most companies stressed A/B testing, agencies were less taken with the practice overall:

Agencies need better tools to do more A/B testing.

I can guess why that is, because I meet with agencies constantly.  A/B testing challenges the agency's toolset to the point of making it cumbersome.  Most agencies don't have the software platform necessary to set up and execute A/B comparisons in the field.  Incremental changes of individual interactive display ad elements just aren't easy to set up, assemble, deploy and track without AdBean.

Without a platform, the hassle is endless on the optimization side, making the research and reporting side of it a heavier lift than it should be.  Another illuminating data point from the Econsultancy study showed that conversion improvement results were twice as likely to be realized when an agency staffer was tasked with the responsibility to handle conversion improvements.  The industry's software should be doing a better job making such a basic, powerful practice as A/B field testing easier so that conversion improvements can be delivered by a multitasking staffer, or by the client themselves in a guided self-service scenario.

That's what we're here to deliver.